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The expanded efforts focus on the sales and service of the Baldwin SlimLine and Corona Pure technologies.
March 6, 2025
By: Greg Hrinya
Editor
BW Converting is beginning the new year with an expanded focus on the sales and service of its Baldwin SlimLine and Corona Pure technologies, designed to optimize printing, coating and packaging processes for North American printers and converters. This initiative underscores BW Converting’s commitment to delivering advanced surface treatment solutions to improve productivity, efficiency, and quality on the production floor.
The Baldwin Corona SlimLine system provides efficient technology to increase the surface tension of plastic film in narrow web applications, ensuring enhanced production outcomes by maintaining optimal coating adhesiveness. Its user-friendly design features a swap cartridge for easy electrode replacement, precise electrode gap settings and optimized airflow to prevent debris accumulation, simplifying maintenance and enhancing operational performance.
The Baldwin Corona Pure system, a key product for surface treatment technology, enhances adhesion for inks, coatings and laminates on a wide range of materials, including polymers, films, and foils. It features a swiveling electrode system for rapid accessibility, removable electrode covers for convenient cleaning, and effective electrode cooling for extended service life, making it a versatile and reliable solution for a wide range of packaging applications.
“Corona Pure and Corona SlimLine offer unmatched capabilities for flexible and narrow web applications,” says Dennis Behnisch, Baldwin product line leader, Surface Treatment, Cleaning and Spray at BW Converting. “As we channel more resources into the North American market, our focus is on building stronger end-user relationships, improving service capacity and ensuring that customers can achieve optimal performance with our systems. This marks an important step in our strategy to expand our presence and better serve this critical region.”
The strategic initiative complements BW Converting’s efforts to realign its sales teams globally, ensuring customers have streamlined access to a comprehensive portfolio of process-improvement technologies. Additionally, BW Converting continues to lead the way with developments like the Electrode Press Industrial Cleaning (EPIC) System, what the company says is the world’s first inline cleaner for advanced battery foil production. This product demonstrates BW Converting’s dedication to pioneering solutions that set new industry standards for efficiency, safety, and quality.
“By bolstering the availability and support for our Corona SlimLine and Corona Pure product offering, BW Converting is empowering North American customers to achieve higher production standards and operational excellence,” adds Behnisch. “This initiative reflects our commitment to providing solutions that address the evolving needs of our customers.”
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